The Chicago Look (2-Pack)
- Description
Our 66th Quarterly Limited Edition for the Spring of 2025 is “The Chicago Look,” Edition which explores a chapter of American design and typographic history through the lens of a single, highly influential — and sadly now-defunct — enterprise.
The Beverly Sign Co. put Chicago at the center of the mid-century sign-painting map with its “panelized” compositions, novel typographic treatments, and bold colors. This style came to be known as “The Chicago Look.” Watch the film below for lots more about the history and techniques behind the look.
Chicago’s own Heart & Bone Signs, with collaborator Bob Behounek, have created two covers in the style of Beverly’s pencil sketches, featuring the original mock-ups’ distinctive diagonal “strike-thru” indicating the colors of the signs to the clients and the sign-painters (known as “Wall Dogs”).
These note books are a new size for us; a handy 6" × 8." The 64 pages are graph-ruled in “Non-Repro Blue,” a particular shade that is still used in the graphic arts industry to be easily removed from photostats or scans of black-and-white artwork. As usual, the inside covers are full of historical information, illustrations, and wise-cracking.
Shipping & Returns
Shipping
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Returns
Returns can be made within 7 business days of delivery date for exchange or store credit only. Returns need to include a completed Return Authorization Form that’s included in your shipment. Items returned must be returned in brand new, un worn, un altered condition. SALE ITEMS ARE FINAL SALE Please read our complete Return Policy Here.
About Us
Lifestyle and comfort are at the core of our shop, and we pride ourselves in sourcing our men’s, women’s, and non-gendered clothing from local makers and national brands who are just as committed to care in craft and responsible production as we are. Our lines focus on quality, small-batch productions that come from real people—independent designers supporting positive change and using their platforms for good. Good, right?
